The Current Situation of Camping Lights in the US Market
Camping lights, as an outdoor lighting device, have a wide range of application scenarios in the US market. Whether it’s family camping, outdoor exploration, or emergency lighting, camping lights play an important role. In recent years, with the popularization of outdoor activities and the pursuit of high-quality living by consumers, the demand for camping lights in the US market has been continuously increasing.
From 2020 to 2025, the global camping lighting segment market is expected to grow by $68.21 million, with a compound annual growth rate of 8.34%. By region, outdoor adventure activities, including camping, are very popular among Western consumers. For example, in the US market, 60% of surveyed consumers aged 25-44 have participated in such activities. The popularity of camping activities has led to a high demand for supporting products, including camping lighting, in the market. Among them, consumers in the North American market have contributed 40% to the growth of the camping lighting market.Camping lights have enormous potential in the US market.
The trend of camping lighting fixtures
1. Novice players prefer product aesthetics. Experienced players focus on practicality
As a type of outdoor lighting equipment, camping lighting products come in various forms. Camping lamps can be divided into two types based on their purpose: lighting purposes and ambient lighting; By type, there are fuel lamps, gas lamps, electric lamps, string lamps, flashlights, candle lamps, string camp lamps, and head light ,etc. For most novice camping players, beautiful and atmospheric campsite lights are the first choice, and the price and beginner friendliness of product operation are also key reference factors; For advanced consumers with certain camping experience, the range, power supply, lighting brightness, waterproofing, durability, and functionality of camping lighting fixtures require more diverse and in-depth details. Brands can set the target audience for advertising based on the characteristics of their own products.
2. Keywords for outdoor camping lighting fixtures: lightweight, practical, and functional
According to a survey by KOA, in the United States, camping lights that are compatible with rechargeable and external batteries have a longer operating time and are suitable for use in situations without mobile power, while camping lights with built-in solar panels are suitable for longer outdoor adventure activities. Due to differences in design and overall functionality, different styles of camping lights have a wide range of weight distribution. Pocket friendly, hook style camping lights, flashlights, and headlights are popular options on backpack hiking trips. Based on this, sellers can prepare targeted promotional materials and promote suitable camping lighting products for different event groups and applicable scenarios.
Post time: Mar-26-2024